A successful campaign for Legal & General America was the idea of getting a life insurance quote as quickly as life can happen. And because life happens in so many different ways, I was able to create visuals for many of the more endearing and humorous scenarios that can come with having a family, as well the little problems in life that parents sometimes take for granted.
Working with provided copy, I created several sets of carousel & static ads according to a framework that would remain flexible to any given theme of the campaign, and could be reiterated with ease.
The resulting creative paints vibrant pictures of what every family values most-- moments of happiness with the ones they love, with the peace of mind that however life happens, the ones who matter most will have all the protection they need.
