No Charge Chow is a promotional rebranding project to increase awareness of the EWU Food Pantries.
The logo can be applied on multiple levels, from an illustrative asset,
down to a recognizable logotype, or a fully simplified icon.
down to a recognizable logotype, or a fully simplified icon.
In addition to a fresh & versatile logo, I had the opportunity to create multiple levels of promo materials, navigational tools, and postcards intended to educate students about the resources available to them if they are ever challenged with food insecurity.
Through this rebrand, I also hoped to reduce the stigma tied
to using these resources, and help all students feel welcome and comfortable in visiting the food pantries regardless of their perceived level of necessity.
to using these resources, and help all students feel welcome and comfortable in visiting the food pantries regardless of their perceived level of necessity.
Map and navigation (standard size)
Map and navigation (screen size)
Informational postcard (front)
Informational postcard (back)