This is a brand identity I conceptualized for J^m, a trendy (fictional) company that creates high quality, innovative jam flavors.
J^m is a revamp of the concept of jam. J^m is sourced from quality ingredients, and is made with care, creativity, and the consumer in mind. All ingredients are ethically sourced, and the jam is totally vegan.
J^m aims to promote ideas of creativity, individuality, and humor through not only their primary flavors, but also their more unique varieties, like Kiwi & Green Grape, and Apple Cinnamon.
When developing a visual identity for J^m, I prioritized vibrant and dynamic imagery, and I aimed to create a label format that would allow each flavor to be uniquely recognizable on a shelf, while still creating a cohesive vision of happiness and care.
J^m targets humorous and creative people who not only love jam, but are willing to invest in quality, ethically-sourced jams to make their world a little bit brighter, and their breakfasts a little more interesting.
